The Toer de Geuze, the day whereupon breweries and blenderies in the Payottenland and the Senne Valley open their doors to the public, is one of the biggest beer events in the world. Unfortunately, this event only takes place every two years. At other times visiting the breweries and blenderies is not always possible. Some places are not publicly accessible at all, and during the weekends most breweries are closed because there are no brewery activities then.
However, all year round people from all over the world are visiting to the Payottenland and the Senne Valley to have a taste of the authentic and artisan beer culture from the land of gueuze. It would be a shame if they missed out on this unique opportunity because of the restricted visiting times of the breweries. HORAL came up with a solution: the digital Toer de Geuze. Thanks to this storytelling project everybody will be able to have a virtual look behind the walls of the lambic breweries and geuze blenderies, to get acquainted with the world of lambic, old gueuze, old kriek and the spontaneously fermented beers. This will be done through a series of stories spread over 14 locations in the Payottenland and the Senne Valley.
What does one need? A smartphone or tablet with mobile internet. One has to install a so-called QR reader, which can be downloaded for free via the internet.
How does it work? At each of the 14 locations one can scan the QR code on the Toer de Geuze sign on the outside wall of the building with a smartphone or tablet. Depending on the speed of the internet connection, the film will start within seconds. This way one can discover lots of interesting facts and stories from the world of geuze and kriek.